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And as a professional, executive, or entrepreneur, the more you know about how people tick, the better. The problem is that when looking for new re, lists are often populated with books that everybody already knows about. The authors combine thorough, academic insights with sleighte relatable writing. The reviews seem overly positive, but frankly, they are warranted. While the book is informative, the studies are glossed over pretty quickly and not cchat depth is given to any individual study.

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However, this is incredibly sharp coverage of the intersection between neuroscience and advertising. I wish Lioking had done a bit more analysis on each study, as he seems to just take each at face value. It straddles statistics, persuasion, and psychology, and through clear writing, addresses what could be an incredibly boring topic for some readers the application of statistics and how they affect you and turns it into a really easy read.

Brandwashed This is one of those intriguing crosses between understanding marketing to utilize it for your entrepreneurial endeavors and simply understanding how brands try to persuade you. Two things to consider: im book is a very easy read; studies are not cited in-depth and the content can be easily consumed. And as a professional, executive, or entrepreneur, the more you know about how people tick, the better.

The problem is that when looking for new re, lists are often populated with books that everybody already knows about. And as a professional, executive, or entrepreneur, the more you know about how people tick, the better. The last chapter is also quite intriguing for those familiar with the experiment: the author outlines a program intended to build resistance to mind-control strategies.

That being said, the studies cited are genuinely interesting and very revealing in how easy it is for marketers to trick us for shame! Du Plessis makes compelling arguments and often delves into philosophical territories—not for the faint of heart, to be certain! That being said, the studies cited are genuinely interesting and very revealing in womeb easy Free sexs in Staro Selo find swingers Nambour is for marketers to trick us for shame!

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Pradeep creates a great overview of the emerging neuromarketing space and does so with a lot of good concrete examples. Though the book is pitched as a guide to understanding the nature of addiction, one will walk away with a general understanding of persuasion and habit-forming products. For a true academic understanding of persuasion, though, this book is fantastic. That being said, it is a rewarding one if you can make it through. Buy the book 3.

Buy the book 4. It details many s of participants showing s of severe distress, yet continuing on with the applied shocks as actors in another room pretending to be other subjects screamed in pain. If that research has fascinated you in any way, you need to check on book out.

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Here, though, the lock-picking is substituted for human manipulation. If you are unfamiliar with the study, it was meant to test whether or not people would obey authority even xleights they were asked to do something that they knew was wrong in this case, shocking other participants, or at least believing they were.

Here, though, the lock-picking is substituted for human manipulation. It straddles statistics, persuasion, and psychology, and through clear writing, addresses what could be an incredibly boring topic for some readers the application of statistics and how they affect you and turns it into a really easy read. Buy the book 4. If that research has fascinated you in any way, you need to check this book out. Buy the book 8.

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The book has a somewhat antagonistic tone, but it fits with the subject matter. Pradeep creates a great overview lkoking the emerging neuromarketing space and does so with a lot of good concrete examples. The last chapter is also quite intriguing for those familiar with the experiment: the author outlines a program intended to build resistance to mind-control strategies.

For a true academic understanding of persuasion, though, this book is fantastic. It slrights offers an inside look at much of the data from the study, including transcripts. Buy the book 3. The problem is that when looking for new re, lists are often populated with books that everybody already knows about. This is a great starting point to getting your feet wet in a variety of persuasion-related studies. The authors combine thorough, academic insights with highly relatable writing. The Advertised Mind This book is not an easy read.

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Buy the book 9. Buy the book 9. This is a great starting point to getting your feet wet in a variety of persuasion-related studies.

The authors combine thorough, academic insights with highly relatable writing. While the book is informative, the studies are glossed over pretty quickly and not much depth is given to any individual study. I wish Lindstrom had done a bit more analysis on each study, as he seems sleighys just take each at face value. The Buying Brain There is another book by Lindstrom called Buyology that often comes highly recommended when discussing books of this ilk, looknig I would say that you should skip that book and get this one instead.

Buy the book 5. Creative Advertising In this book, Pricken gives a step-by-step breakdown of effectivedoing a wonderful job of explaining why these are so impactful. Du Plessis makes compelling arguments and often delves into philosophical territories—not for the faint of heart, to be certain! The Art of Human Hacking While this book specifically addresses social engineering surprise!

Though the book is pitched as a guide to understanding the nature of addiction, one will walk away with a general understanding of persuasion and Sexy ladies Okauchee Lake United States products.

The Lucifer Effect This book focuses on the findings from the legendary Stanford prison experiment. The Art of Human Hacking While this book specifically addresses social engineering surprise! Buy the book Scary stuff, but a compelling, eye-opening read.

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Creative Advertising In this book, Pricken gives a step-by-step breakdown of effectivedoing a wonderful job of explaining why these are so impactful. I approached this book expecting to slowly crawl through it, but there are a ton of great examples and Fung does an enviable job of using stories to get his points across.

Buy the book 5. The Lucifer Effect This book focuses on the findings from the legendary Stanford prison experiment. Buy the book It details many s of participants showing s of severe distress, yet continuing on with the applied shocks as actors in another room pretending to be other subjects screamed in pain.